How to put banner ads on YouTube video – using Adwords How it will increase traffic

YouTube is the hot favorite platform for people of all ages in the present times. As per recent studies, YouTube claims to have more than three billion views per day, this prominent video sharing medium is assumed to be the second largest search engine, one step below Google. Google Adwords is yet another established podium for getting the right set of people at the right time. You can use it to advertise your campaigns on local or a global level to your target audience in seamless ways. Posting banner ads with Google Adwords on YouTube is an assurance to earn fame among the YouTube viewers.

The process of posting banner ads on YouTube using Google Adwords keeps you in the driver’s seat for your campaign.  It provides you multifarious benefits besides being a major traffic booster:

• You can be visible to the target consumer’s at the most suitable time i.e. when they actually need the service you offer.
• You can set the distance for your targeted group of consumers whether in a particular city, state, country or a nearby locality.
• The results of Google Adwords are by far faster than SEO techniques.
• Amazing platform to improve your brand awareness.
• You can be informed about the details such as the interested consumers who clicked your ad, number of leads, the amount of traffic generated from Google Adwords, popular keywords, cost per lead.

Although PPC and SEO Services go hand in hand since you can achieve alarming results with investing in PPC strategies backed up by a sound SEO strategy. An Adwords PPC is a sure shot guarantee to attain augmented traffic volumes to your website by enhancing your brand reputation and visibility. It is often a means which is impossible to be ignored by the consumer credit for its superior quality and relevant content.

Putting banner ads on YouTube with Google Adwords is a fairly simple task that can be achieved in the following ways:

1. Sign in to your Adwords account
2. Select campaign followed by display network tab, click on the button “+targeting”
3. Choose your ads group
4. Click on ad targeting
5. Choose placement location
6. Enter youtube.com and add it. The idea is to target only specific audience here so it is advisable to choose your specific YouTube categories, channels or videos or you can either refine your “youtube.com” selection with specific keywords.

The key to a successful ad campaign on YouTube is not only the placement of the ads rather than having an optimized advertisement with relevant keywords and content. There is a huge range of SEO packages Adwords PPC to be pursued and once you are through with the selection, you are lined up to attain a perfectly coordinated ad that is assured to make a mark in the minds of the onlookers.

Having a perfect balance between PPC and SEO Services is an assurance to provide a major upliftment to your brand value along with an enormous gain in the traffic volume since it is based on relevant analysis and thorough know-how of the ins and outs of an intelligent advertisement campaign.

Adwords PPC possesses the potential to attract volumes of consumers which in turn would boost your ROI and increment your online sales. Additionally, it provides you to initiate your marketing campaigns in the comfort of your chosen budget which can be increased or decreased as per your convenience.

Banner advertisements on YouTube are definitely a new fad which is here to stay. With its enormous benefits, it can be a major traffic enhancer for your digital face provided you choose the best among the SEO packages Adwords PPC to frame out your advertisement backed up by a rigorous analysis of the domain and the requisites of the end users.

How to Run Successful PPC Google AdWords Campaigning

There are many PPC and SEO services available in the market currently but once you think of growing your business, running a promotion or just expanding the readership, Google AdWords is undoubtedly the handiest tool available. There are many people using it yet the probabilities of earning a fortune using this tool seems meagre. The reason being inadequate knowledge about the optimal usage of Google AdWords PPC services in Singapore and abroad. Following are some of the greatest tips on how to run successful PPC Google AdWords campaigning:

Work on Keywords seriously:

Keywords are the essence of almost all the major packages which include AdWords PPC service. Ideal keywords are not just the most searched words on the internet. While you shortlist the keywords, look for those which are popularly searched while intending to invest, contribute and add to your business. Of course, you got to have a look at the search volume but this volume should be tending towards your services.

Scan the neighborhood often:

Running a successful PPC campaign requires you to have an edge over the others in the same race. This is important because when it to campaigning online, success is a very relative term. Knowing the strategies and tactics being used by your competitors ensures that you remain updated with your relative progress report cards. Such an approach adds on to your market awareness. So, keep your eyes set on the PPC and SEO services being used by the neighbors.

Create a unique campaign to stand out:

To get the best out of the Google AdWords PPC services in Singapore and abroad try violating the gaps in campaigns being run by others. This implies, sell what others are missing out on. Even if there are ten people selling the same thing, there can be different of ways of selling it. Finding that unique selling point can lead to greater rewards.

Let your business outweigh the purchase price:

To establish a customer base, one word which is absolutely unavoidable is deals. People love to buy more than they pay. It may not be a great business idea to sell yourself short but you can always meet the customers somewhere in the middle. Showcasing your product better by justifying the price tags you maintain helps in earning credibility in the market. The packages which include AdWords PPC services offer you the liberty to hit the pressure points and converge the focus on “what great things you are selling” rather than “for how much you are selling it.”

Watch out for unqualified traffic:

In the online advertisement industry, you need more and more clicks to be convertible into real business profits. Void clicks which return nothing but a waste. While planning an ad, be short, sweet and clear. It’s no trigonometry to know that compelling ads will create more customers. Watch out for perfect heading tags, advertisement slogans and landing pages in particular. These are the areas which have first handed impressions on the visitors. These impressions must be hitch-less.

Mind the feedbacks:

Post campaigning analysis is very important. This should not be skipped. Tracking helps in the aggravation of knowledge like which keywords created the most traffic. It also helps you in calculating the exact conversion ratios. This effort can save a lot of effort and capital in the upcoming campaigns. Google AdWords has an inbuilt facility for such tracking.

The above-mentioned tips can generate some great revenues and returns on your investment on Google AdWords. An intelligent choice of plans and strategies is all you need for running a successful AdWords campaign.

Step By Step Instructions To Run Successful PPC Google AdWords Campaigning

There are numerous PPC and SEO administrations accessible in the market right now yet once you consider developing your business, running an advancement or simply extending the readership, Google AdWords is without a doubt the handiest device accessible. There are numerous individuals utilizing it yet the probabilities of acquiring a fortune utilizing this instrument appears to be pitiful. The reason being lacking information about the ideal use of Google AdWords PPC benefits in Singapore and abroad. Following are some of the best tips on the most proficient method to run fruitful PPC Google AdWords crusading: seo services pricing singapore.

Work on Keywords genuinely:

Catchphrases are the substance of all the significant bundles which incorporate AdWords PPC benefit. Perfect watchwords are not only the most looked words on the web. While you waitlist the watchwords, search for those which are prevalently looked while aiming to contribute, contribute and add to your business. Of course, you got the chance to observe the hunt volume yet this volume ought to be tending towards your administrations.

Sweep the area regularly:

Running an effective PPC crusade expects you to have an edge over the others in a similar race. This is essential since when it to battling on the web, achievement is an exceptionally relative term. Knowing the procedures and strategies being utilized by your rivals guarantees that you remain refreshed with your relative advance report cards. Such an approach includes to your market mindfulness. Thus, keep your eyes set on the PPC and SEO administrations being utilized by the neighbors.

Make an exceptional crusade to emerge:

To get the best out of the Google AdWords PPC benefits in Singapore and abroad have a go at disregarding the holes in crusades being controlled by others. This suggests, offer what others are passing up a great opportunity for. Regardless of whether there are ten individuals offering the same thing, there can be diverse of methods for offering it. Finding that novel offering point can prompt more prominent prizes.

Give your business a chance to exceed the price tag:

To build up a client base, a single word which is totally unavoidable is bargains. Individuals love to purchase more than they pay. It may not be an incredible business thought to offer yourself short however you can simply compromise with the clients someplace. Exhibiting your item better by supporting the sticker prices you keep up helps in gaining validity in the market. The bundles which incorporate AdWords PPC administrations offer you the freedom to hit the weight focuses and merge the emphasis on “what extraordinary things you are offering” as opposed to “for the amount you are offering it.”

Watch out for unfit movement:

In the online promotion industry, you require an ever-increasing number of snaps to be convertible into genuine business benefits. Void snaps which return only a  squander. While arranging an advertisement, be short, sweet and clear. It’s no trigonometry to realize that convincing advertisement will make more clients. Watch out for culminate heading labels, notice trademarks and points of arrival specifically. These are the zones which have first given impacts on the guests. These impressions must be hitch-less.

Mind the criticisms:

Post crusading investigation is imperative. This ought not to be skipped. The following helps in the disturbance of information like which watchwords made the most activity. It likewise causes you in computing the correct transformation proportions. This exertion can spare a considerable measure of exertion and capital in the forthcoming efforts. Google AdWords has an inbuilt office for such following.The previously mentioned tips can produce some incredible incomes and profits for your venture on Google AdWords. A keen selection of plans and techniques is all you require for running a fruitful AdWords battle.top seo singapore.

Facebook marketing is the best for B2C Business in Singapore – Hire social media agency in Singapore

Social media has got an enormous presence in our lives be it for personal intimacies or for business purpose, it is playing a crucial role by connecting people. Facebook is undoubtedly the winner among all social media platforms. It provides you a perfect center stage to leverage your marketing strategies to meet your ultimate B2C business goals. Encompassing over 1 billion active users on a daily basis, Facebook is a promising digital marketing platform which can be channelized to its best by hiring the best social media marketing agency among the sea of such associations.

Facebook marketing can assist you to extend your brand’s reach to an augmented consumer base which can be further strengthened upon proving your caliber in the domain. Further, you can choose your client specifications such as the location, interests, purchase patterns via the medium of Facebook marketing. The essence is to explore the top-notch social media agency Singapore to frame out your digital marketing campaigns in the most intelligent ways.

Mentioned below is the list of few key points to be checked upon while planning an effective B2C business strategy:

1. Find out your target market: Your product/service could mean value to more than one segment. Before stepping in for your business marketing campaigns, it is an ideal practice to decide upon your chosen target market. This would be useful in planning out your optimal ad campaign. The SEM Company Singapore can assist you in selecting your target niche and framing efficient strategies.
2. Promoting Blog: A prominent social media marketing agency assures to maintain an engrossing blog supplemented by regular posts to keep your end users interested in your latest updates and services. A good idea here is to flash advertisements which are linked to your finest blogs. This strategy is assumed to be a great traffic booster by deploying cost-per-click facility.
3. Retargeting the advertisements: SEM Singapore projects numerous strategies to keep track of your audiences which are interested in your services and are visitors of your website. You can easily showcase your ads on their Facebook profile and also ask them to sign up for receiving your blog updates on their chosen email id.
4. Maintain an email relationship: Once you have the list of loyal audiences, you can go ahead with your email marketing in the most seamless ways. You can easily hire a leading Social media agency Singapore to generate the most engrossing email content showcasing your products/services to gain the attention of your audiences. You can further send them email notifications based on their searches and/or purchase patterns to provide them with a personalized touch.
5. Updating your campaigns: An important aspect of your marketing strategies is to keep them lively and refreshed. Since, projecting the same age-old advertisement to your audiences might take away their interest. SEM Singapore offers extensive strategies to add a new spark to your campaigns by suggesting numerous strategies to provide a new angle to your ads, blogs, content and images.

B2C marketing is the essential aspect affecting the success of any business. Choosing the most apt platform to proceed with this campaign is the first step towards glory which can be further amplified by backing up your proceedings with the guidance of an established social media agency.

There are many alternatives for such agencies, if you are pursuing your campaign in Singapore. But choosing the best SEM Company Singapore is definitely a task that requires a whole lot of exploration and analysis. The key here is to explore through all the present options and decide upon the one with a proven record of excellence.

How SEO specialist is beneficial for the start-up company?

For any of the company, getting the desired business revenue is the goal. They try to adopt numerous ways in which one can develop the desired level of targeted customers. It will also include retaining the customers who are getting served. One should ensure that their customers can find them easier to have the desired market for the product or service which they are selling.

A website is the primary means by which one can develop the desired reputation in the market. Initially, the customers will be judging your organization from the website which you have developed. It is a kind of first impression among the customers about your organization. Even website will let the customers know about the ideology which you provide for the product or service.

Benefits of SEO on your website

SEO stands for Search Engine Optimization. It is essential to have your site optimized for having better leads from the search engines. When a website is optimized for the search engine, it will get indexed on the first page. This will bring quality users to your website which can interact with your business. It will help in building the desired customer base by hiring the SEO company Singapore. One can get the required SEO services pricing to know the amount which they will spend

Mainly Search Engine Optimization is vital for driving the organic traffic to your website. Based on the kind of optimization which you have applied to the site it will be indexed further in the search for specific keywords. As per one statistics, about 40,000 search queries are going on in the search engine every second. This is reaching 3.5 billion searches every day and 1.2 trillion every year. One can utilize this effectively to get the desired traffic over their website.

There are many different kinds of SEO specialists available which can help you with the website optimization. Many different keywords are required to be taken into considerations which are relevant to your website. Your website will be made optimized for those specific keywords. So when any of the users search that keyword in Google, they will see your site first in the search results. Based on the service which you take there will be respective SEO services pricing.

Applying the SEO optimization by using Best SEO company in Singapore

Different SEO companies are working to provide SEO services. Each of them helps the organization to build their website based on specific keywords. There is no specific rule for getting the right keyword. One can select the keyword which is having a medium amount of competition, but still, people are using them. It will help you to index your page faster and making people search your website. Get the required SEO agency Singapore to help you to grow your business faster.

It is entirely secret to identify the way in which Google Algorithm is indexing various pages. Usually, Webmasters are aware of this method. Even the algorithms used in Google are also destroying the websites which are using the wrong tactics of optimization. One can remain updated with these new changes which are regularly released to keep your site always on the top of search results.

There are many different parameters considered for indexing the webpage. It includes content, URL, title tag, meta description, Alt Text, and many more. All these parameters are taken into consideration while the search algorithm is indexing the website. This will help in identifying to select the right destination of the website in the search index.

Verdict

Thus, we can say that Search Engine Optimization (SEO) is a valuable tool to grow your business. It will make your website visible at the top of search results for specific keywords. This will help you to ensure that you are getting the desired organic traffic which can turn down to improved leads. Even it will get you new customers for the business which you are managing by hiring SEO Agency Singapore.

How to utilize video Optimization in SEO?

Let’s visualize your business before penning it down. It is well-known that YouTube is leading after the content and so, video optimization is imperative for your business in a long run. Talking about the largest web marketing firms located in Singapore, Hong Kong like places, the strategies here enable your site to enhance customer engagement.

How top SEO companies in Singapore meet their targets? What is the agenda behind the Hong Kong’s SEO strategies? There are more to know! You just need to analyse the video optimization first.Just make sure that your practices for video optimization go hassle-free.

Have a look at how video optimization is helpful in SEO-

1. Video Markup: Learn about the Google indexing your SEO-friendly videos. For this, you need to embed the page with description. In order to properly index your video, Google takes the help of three pieces of information including description, title, and thumbnail. Introduce your business to On-page mark-up or video sitemaps. This is effective for video optimization.

2. Content Engagement: You want your audience to know about you. So, you publish words online. Keywords rule the business. Thus, the keyword research is significant before creating a video. Work on optimizing title tag and Meta description for the page where a video will be embedded. This is what best SEO marketing in Singapore focus on.

3. Know About Video Transcript: Search Engine Optimization crawls on a representation of the content- what your content is saying. Many companies with the help of video transcripts work on keyword optimization to determine what your video is all about. For instance, top SEO Companies in Singaporeoptimize keywords to make your video SEO-friendly. Moreover, video transcripts enable your videos accessible to users who are not a native speaker.

4. Place Videos to Different Platforms: Let your website includes videos as well. This helps to increase visitors. But, along with it, boost your brand awareness as well. Post your videos on multiple social platforms like YouTube, Vimeo, and more. This helps reach an audience in large to you. Look for more video hosting platforms and mark your place there.

5. Go with Mobile-Friendly Videos: Google for sure works on a mobile version of a site both for ranking and indexing. These days, people are more close to their mobiles. Thus, companies must spend much on making their sites mobile-friendly. Do this and the SEO services pricing in Singapore that you received will be worthy. Mobile-sites are more responsive than the desktops.

6. Video Integration: Include links for your video to the web pages. This helps in boosting the traffic to your site. Integrating the videos means that the webpage is describing its content. Create your video in such a manner that describes your business goals fully.

7. Make Best Out of Your Videos: To have high reach through SEO for video content, keep sharing your media across different social networks. Capture important screenshots from videos and upload them on Facebook, Twitter, and other sites with accurate information. Insert a call-to-action at the end of your videos. Keep updating your audience about your brand.

Know more about video optimization through the strategies by best SEO marketing in Singapore as they are all set to help boost your business. These tips for video optimization are not only helpful for SEO but are also reasonable.

Also, while looking at SEO services pricing in Singapore, you will come to know about the quality more than aquantity. Customers look for quality in the brand before spending on it. Therefore, videos are best to describe what your business is about and how it is fruitful to you.

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# SEO services pricing in Singapore  ,SEO companies in Singapore

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2018 updated SEO tips for eCommerce

Gone are the days when SEO used to be an alien term for the small or middle-sized web portals commencing e-commerce, it’s not anymore about what the e-commerce giants like Ebayor Amazon do!! Search Engine Optimization is one of the essential elements to succeed in the online world in the present times. seo services singapore

Executed properly via hiring the services of the best e-commerce website developer in Singaporeit can actually double your online sales and give a new height to your internet marketing campaigns.

SEO simply works like a magic wand that can improvise your online sales by boosting conversions, catching the attention of the buyers and transforming the site visitors into loyal consumers.

E-commerce solutions Singaporeoffer an extensive list of tried and tested strategies that can open up new horizons for your e-commerce portal. Mentioned subsequently is a list of some SEO tips that are assumed to be a hit in 2018:

• Original Content:Fresh and engaging content is the lifeline of any e-commerce web design. It is one of the universal tricks for augmenting your SEO which has always stayed on the topmost position and is bound to be the first and foremost requirement to kick-start any internet marketing campaign in the coming future.
• Genuine customer reviews:e-commerce Singapore stresses on the provision of accommodating customer reviews on your website since the consumers have emerged to become considerably aware and love to research on the product or service by analysis on the web before actually making an investment.
• Quality links: Link building works like a fuel for any SEO campaign. However, the fact is any reputed e-commerce web designshould opt for maintaining quality links rather than putting up unnecessary links at several places which actually works like a repellent for the customers.
• Take the honest route: Instead of investing highly on paid marketing campaigns such as PPC which offer a shortcut to success it is always advisable to invest on hiring the services of the best e-commerce website developer in Singaporewho would actually implement natural ways to boost up your organic traffic and works as a sure key to maintain good rankings over the search engine on a prolonged basis.
• The visual effect: As known already a visual is equivalent to a thousand words. The e-commerce Singaporepromotes usage of optimized images on your website to capture the attention of the end users and adds to the overall value and outlook of your website.

• Just right site structure: The overall structure of your website can make a billion dollar difference to the end results. The e-commerce solutions Singaporeexplains that the site structure should not be too cute either overcomplicated. There has to be a perfect blend of the elements of the website. They should be placed where the visitors could navigate them with ease. The websites with a simple and easy to navigate structure which is well organized are at the top spot on the preference lists of the search engines as well.
• Optimization of the product pages: There are various tricks to optimize your product pages which would help you outrank your competitors such as having a decent URL that is not too big and targets your preferred keyword, include H1 tag for clearly showing the headings/name of the product, a highly analyzed and well drafted product description, optimization of the inserted images with Alt tag, inclusion of metadata for each and every product which should not exceed 160 characters in length. singapore seo agency

The tricks and tips for improvising your SEO strategies that exaggerate the incoming traffic to your website are absolutely infinite which can never be covered in one particular draft. But the essence of the discussion is SEO is a technique that should be the topmost priority for any e-commerce provider and if accomplished with 100% dedication and usage of the right techniques then it can do wonders to your ROI.

How much you have to spend for SEM Ad-words service

Pay per click ads or PPC is one of the most used strategies in digital marketing. It is also one of the most reliable methods to increase revenue for businesses. Companies prefer PPC because they have full control over the targeting method, amount of spending done etc. there is a direct influence between Search engine marketing and the number of customers reached. The PPC company in India enables you to plan your marketing strategy properly giving you the best results. SEM, PPC, AdWords services Chennai have offered a multitude of options for companies to reach their target customers.

 

Before getting into the SEM, PPC, AdWords services in Chennai it is better to understand what it is so that you can take an informed decision. While there are hundreds of companies that show themselves to be pioneers in Search engine marketing, not many of them produce results. When you know about the jargons used in the SEM world, you can identify whether the service provider is genuine about his expertise

 

Google AdWords is the most massive PPC advertising program. PPC company in India can help you to identify the right AdWords to scale your business quickly and efficiently. These AdWords can be run on Google search and content networks. Adwords give more click rate compared to other marketing strategies as the customers are already looking for a product or a service when they use the particular keyword in search engine.

 

How much it costs for purchasing AdWords

 

Keywords are the hottest selling property in the online world. Depending on their marketability, keywords can be charged at different rates. The minimum price is $1, and the most lucrative keywords can be sold at as high as $50. There is a continuous bidding process in which search marketers bid for the keywords of their choice. There is also a wide range of formats for these AdWords. You can customise it with the help of text, image or video. You also have the capability to track the performance of a particular AdWord. This helps you to focus on those AdWords that deliver results to you and stay away from those that do not give the desired output.

 

All businesses have understood the importance of SEM and AdWords in today’s digital world. One of the biggest misconceptions about Search Engine Marketing is that whoever is spending the most significant money can achieve the desired results. However, that is not true at all. Adwords is a level playing field in which the marketer who uses the ad spend wisely will get the most benefits. Using Adwords need not be expensive. With the right budget plan and monitoring on the spending, you can get stellar results on Search engine marketing with little money. You can plan your budget on a campaign basis. You can set parameters for your campaign and manage them independently. Based on the relative importance of the campaigns, you can set the budget and manage them throughout the entire process.

 

Conclusion

 

PPC as the effective marketing strategy costs less. At a fraction of your marketing spend, it is possible to get the desired results. There are advanced tools for search engines that help you identify the right keywords. With PPC, you can effectively reach thousands of customers right from your office without searching for them.  When SEM is correctly implemented, it gives enormous benefits to businesses with an increase in revenues, business growth and many customers. It provides more leads and sales than any other marketing method. It is one of the preferred ways for digital marketers to post results.

 

 

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2018 Latest Updated SEO Rules for Google Ranking

Being the Best SEO Company is not a piece of cake. Just when you thought you knew all about SEO, let me tell you that Google has a 160-page long search quality evaluator guideline document for managing the ratings and ranking of your website. To add to the pains, it keeps changing for strict quality control.

While awareness about SEO is making it easier to understand the process of Google ranking, constantly changing norms are ensuring that violations from this awareness are minimized. So, let’s look at some of the top updates which are likely to impact the Google Rankings in 2018.

 

1.Greater Dominance of Mobile-First Indexing:

Most probably your SEO Consultant has already briefed you up about the importance of mobile scalable content. If you have not invested in mobile-first indexing, then now is the right time to start. With more than half of the Google searches already being fired up from mobile devices, Google is up for giving more weight to content which fits and justifies itself on mobile platforms. In the coming times, it might not be shocking to see mobile indexing as the topmost criterion for deciding page rankings.

2. Prevalence of Artificial Intelligence:

Gear up well because beating up the machine learning AI systems like RankBrain developed by Google is not going to be easy. With ambitious projects like Google brain, the ranking algorithms are going to be even more complicated. The prediction rates are going to shrink for sure. In scenarios like these, the only hope for becoming the Best SEO Company remains in customizing your content to match and correspond well with the queries fired by users of the web facility you are working for.

3. Linkless Brand Mentions are expected to pick up:

Most of the SEO Packages In Singapore and abroad including link-building services are expensive. Unlinked brand name mentions are one positive change expected to be used by Google. This will abolish the huge existing brand mention margins between the bigger players and small enterprises. Inventors Navneet Panda and Vladimir Ofitserov at Google LLC have filed a patent number US8682892 related to this strategy.

4. A crackdown on Irrelevant guest-posting:

Link building is one of the major criteria used by Google to decide page rankings. Pertaining to this knowledge, many website owners are using the practice of article marketing. In the coming months, Google is expected to cross-examine the relevance of guest-posting and guest-blogging. To pass in this examination, ensure that all that you post on your webpage is relevant to your readers. Failing this criterion, your Google ranking may slip on the back benches. So, choose a SEO package which can offer you a legitimate web traffic in Singapore.

5. Voice Search and Featured snippets:

Voice searches are a thing now. With almost every 5^th search on mobile being a voice search, the featured snippets may be the ones you would like to focus on instead of the top ten organic rankings. Featured snippets are mentioned on the top of Google’s organic rank list. Most of the voice search results are extracts from these featured snippets. So, as fast as the feature of voice search will expand, so will the rivalry between the featured snippets and organic listing. These snippets can be of a paragraph type, list type or a tabular representation. According to the recent analysis by a Top SEO Consultant, the paragraphs type featured snippets are talking more business currently.

 

The knowledge of these latest updated SEO rules for Google rankings can level up your marketing game in a business where awareness is everything!